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With online agencies increasingly eating into the bottom end of our traditional market and the high street saturated with estate agents, standards and fees are falling lower and lower.
Knowledge of listed buildings, conservation areas and barn and similar conversions can increase the quality of instructions and lead to higher commissions being obtained. These types of property not only command higher values, it is usually easier to secure higher fees and fixed period contracts.
Learning how to use informal and formal tender properly can also increase instructions and setting up an auction department should be a serious consideration for moving upmarket.
Have you ever wondered why there is always one agent continually in the newspaper with press releases and editorial? Learn how to use the media so that you become the first port of call for property news.
With increased surveillance of consumer protection regulations and other estate agency legislation, knowledge is also a defence against prosecution. Listed buildings law, conservation area rules and the withdrawal of permitted development rights on conversions increasingly restrict the rights of the home owner to alter his or her home and this may affect a buyer's transactional decision.
Richard Copus Training provides the specialist knowledge to enable estate agents to move away from the lower end of the market and to capture the more lucrative and interesting world of quality property.